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Up to date it’s still not possible to design FX-patches that are from a quality I was able to realize with KORE. Then came Maschine and I recognized that the ‘future of sound’ is more a question of collecting and organizing sounds than to explore certain synth engines and create own patches. At that time even their marketing was rather bad… I mean… ‘The Superinstrument’… really? Not to mention that computers not yet offered enough power for its endless possibilities. KORE came out too soon for most users, simply because you had to dive into its architecture to get out what it was supposed to be.
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The Morph-Pad offered possibilities to do transitions I was never able to reconstruct in any other software (regardless of wehter it’s a DAW or any other plugin host). For example with KORE and its successor KORE II (which I really miss – only for its capability of attaching multiple parameters to one knob, including the possibility to define param-ranges or invert the scaling). Native Instruments did great software in the late 90ies or even in the early 2000s and personally Iiked the favt that they designed hybrids that use hard- and software. Although I think that we have to accept the fact that today’s economy obviously follows different rules than 20 years ago. The company says that their previous divisional structure, functional and brand silos did not allow for a successful implementation of their unified platform strategy. The new platform will feature the company’s core products and services, complementary ones from third-parties and the company’s expanded portfolio of loops and samples.
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The company says that their goal of focusing on a ‘unified platform strategy’ is to create an expandable commercial and technological basis for future growth in the digital music production area. Native Instruments’ Unified Platform Strategy Unfortunately, this also means we had to make some tough decisions and part ways with a number of employees.” “To make this transformation successful, we needed to adapt our strategy, including a centralized functional setup that can support our vision of ‘One Native’. “Today is a very emotional day for the Native community,” said CEO Daniel Haver. NI said, in statement shared with CDM, that the key reason for this decision is “to create the right organizational setup to focus on the development of a new, unified and fully integrated platform on which the company’s entire portfolio of products and services will be available next year.” Native Instruments CEO Daniel Haver Native Instruments today announced that it was laying off 20% of its staff, as part of a majuor reorganization, intended to streamline its structure and reduce overhead.